Why care about typography and fonts at all? Typography is like fashion, or furniture. With rare functional exceptions, the world doesn't “need” new clothing or furniture designs, but people want to look different or evoke a particular feeling or fit with a particular “look,” and there are trends and styles.
Typography is becoming the new black in design. Lately there have been a growing number of designs that make use of fun typography to get the message across. These designs are very effective because they leave an impression in the minds of the consumers.
Throughout the course students are given many briefs where they need to understand the fundamentals skills and knowledge of the use of type.
Illustration by: Robert McDonald (2013 graduating student)