Categories Awards

Young designers strike gold in national awards

SUNSHINE Coast graphic design students have struck gold in a national competition which has secured them an opportunity to further develop their careers.

James Innis and Sarah Radge have taken out gold medals in the Southern Cross Packaging Design Awards and James another silver medal for the rationale he presented for a John West packaging design for kids.

The pair each won $500 from sponsor John West and will be flown to Melbourne by sponsors Simplot down for an awards night on the November 12.

James and Sarah will also spend an afternoon with eight brand managers where they will gain further insights into what drives product marketing.

Sarah's success came from her design for Birds Eye "Family of Packaging" Range.

Both students study at TAFE Queensland East Coast on the Sunshine Coast which has developed a strong industry reputation over the past five years.

"Competing with private RTOs, universities and colleges we've done exceptionally well this year," teacher Gary Chapman said.

The TAFE's teaching emphasis is to work with industry standards, using real life briefs from industry.

"Briefs for the awards are representative of industry, so the process replicates the real world, making it relevant for our students who are better prepared to enter the workforce after they graduate'' Mr Chapman said.

The briefs are complex in nature requiring students to go through a fairly exhaustive design process.

The award entries took about three months to complete from researching packaging options, getting print quotes to designing and mocking up the hypothetical products as well as writing a submission for judging.

Jennifer Salem, the awards manager for the Packaging Council of Australia said both James and Sarah had done an excellent job in meeting the requirements of the industry set briefs.

"Each of their entries demonstrated an exceptional level of detail in their research, which resulted in clever and innovative solutions,'' Ms Salem said.

TAFE Queensland East Coast students Josh Scott and Alita Cobb were also highly commended for their entries.